FOCUS — Choose by the selling task, then test the floor plan.
Updated 22 October 2026

Counter and wall displays can work together. The useful comparison is the job each fixture performs: customer browsing, assisted retrieval, checkout, reserve storage or premium presentation. Compare the same merchandise and a realistic staff movement rather than choosing from a photograph alone.

DECISIONS
Counter display
Useful where a sale involves conversation, inspection or another staff action.
Check queuing, rear access, counter joins and the temporary holding area.

Wall showcase
Useful where vertical viewing and a continuous perimeter display fit the assortment.
Check viewing height, door reach and refill access along the wall.

Mixed arrangement
Use different fixtures for high-value service and open browsing.
Keep customer and staff routes clear when both are being used.

REVIEW SEQUENCE
1. Put the intended merchandise quantities into a simple fixture schedule.
2. Draw door and drawer openings on the plan for both options.
3. Rehearse a customer selecting an item, staff retrieving it and the transaction moving to payment.
4. Decide which fixture best supports each task; do not assume one format should contain every product category.

Fixture reference: __________
Sample merchandise: __________
Drawing revision: __________
Checks completed: __________
Open decisions and responsible person: __________

https://focuscarddisplay.com/blog/card-counter-vs-wall-showcase